The arrival of the Grand Avenue marked an important move for JMC in South Africa, with the new double cab aimed directly at the highly competitive local market for lifestyle and workhorse bakkies. JMC positioned the model as a combination of traditional bakkie capability and improved comfort, targeting buyers who use their vehicles for both work and everyday driving. The premium bakkie is offered in two double-cab derivatives, comprising a rear-wheel-drive and an all-wheel-drive model. Whether navigating the daily school run in supreme comfort, towing a heavy boat for a weekend getaway, or conquering rugged off-road trails, the Grand Avenue is the ultimate companion for the modern South African family.
Focus on features
The bakkie sports muscular lines and a bold front grille flanked by a pair of LED headlights with daytime-running functionality. It also features a standard Tailgate Assist system, integrated rear parking sensors and a dynamic rear-view camera. It features an all-black interior and wood-touch finishes. Key highlights include wide-opening doors, a fold-down rear seat backrest, and a rear seat base that lifts to reveal dedicated under-floor storage. It also features a 12.3-inch tiltable infotainment touchscreen, with wireless Apple CarPlay and Android Auto. Standard safety features include 4-wheel disc brakes and a comprehensive suite of active safety systems. During launch driving tests, the JMC Grand Avenue achieved an average real-world fuel consumption.
Not too good to be true
The value proposition remains staggering. From its massive proportions and punchy 155 kW drivetrain to a generous standard specification list, this bakkie feels like it should cost at least R100 000 more than its asking price. Throw in a comprehensive 5-year/200 000 km warranty and 5-year/100 000 km service plan, and the ownership peace of mind is undeniable.
Competitive pricing
Right off the bat, the pricing demands attention. In a market where top-tier lifestyle bakkies routinely breach the R1-million mark, a sub-R600k flagship feels almost too good to be true. JMC Grand Avenue radically undercuts every direct rival in South
Africa.
016 100 1595 | 2 Edison Blvd, Vanderbijlpark
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