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Fenty Beauty Africa: Are the products worth the hype?
As someone with oily skin, I am apprehensive about certain formulas but Fenty Beauty didn’t leave me looking like a freshly fried vetkoek.
Fenty Beauty | Picture: Instagram
For years, South African beauty and skincare lovers (myself included) have been begging for Fenty Beauty and Fenty Skin products to be sold on the continent, and the call has finally been answered.
The launch was marked by a smooth rollout, with events and marketing activations in eight countries on the continent – among them; South Africa, Zambia, Zimbabwe, Ghana and Nigeria.
Interest in the brand was palpable with influencers and celebrities alike clamouring to be included in the festivities and get their hands on the products now available at Edgars Beauty and Arc stores.
But are the products worth the hype?
After a week of walking around wearing variations of the “Fenty Face,” I would say the products are worth giving a try.
Where most consumers might struggle is when it comes to the feeling that goes along with parting with so much money for products that the average consumer often pays about 20 – 40% less for.
I would know, I stood in Edgars Beauty doing a cost-benefit analysis on a R600 setting powder, when the one I ordinarily use doesn’t retail for more than R200.
This cost-benefit analysis prefaced my conversation with two other shoppers who had come in for some lipsticks and left empty-handed because they could not bear to part with R245 for lipstick (which is actually not a bad price).
They were put off by the size of the lipstick, which was designed to go inside a refillable case. I.e.: You keep the case and just switch out the tubes and colours inside.
If you also find yourself unable to go on a shopping spree, here are some products you can check out from Fenty Beauty.
Fenty Beauty Pro Filt’r soft matte long-wear foundation – from R660
This is the brand’s signature product so this would be a good place to start.
I will admit that finding my shade was a daunting process because two shades worked for me, one lighter, one darker, so I returned to Edgars with a bare face and applied them both.
I gave them time to dry while I browsed through the other shades and ended up going with the golden shade.
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