Tech dreams live or die on startup battlefields

Brian Chae came from Seoul to try his luck at the annual startup scrum, which lets competitors fight for their futures on-stage before venture capitalist judges in a “Startup Battlefield.”

The audience was rife with entrepreneurs, journalists and investors. Countless more people watched the stage action streamed online.

Nearby in a cavernous warehouse on a pier on the San Francisco Bay, founders of fledgling companies vied for attention at tables packed side-by-side in areas with names such as “Startup Alley.”

Chae, like other competitors, hd six minutes to convince judges that his technology is revolutionary — and can make money.

His startup, Looxid Labs, has developed software that can figure out a person’s emotions from eye movements and brain waves.

Put to work in mixed-reality headgear, the technology could give real estate agents or hotel operators insight into how settings make people feel.

Precious moments were spent demonstrating the invention, then judges got their turn to pelt him with questions.

They wanted to know how much he plans to charge for headgear, and the nature of his business model.

Since the Dot Com Bubble of the late 1990s, investors have been keen to make sure technology ideas are coupled with feasible plans for profit.

Chae told AFP that he had practiced his tight pitch “at least a hundred times.”

But the atmosphere on the stage itself was enough to be overwhelmed,” he acknowledged.

– Going up? –

About 20 startups vied in the TechCrunch Disrupt battle of the startups, a highlight of the three-day event.

The prize was $50,000 and a spotlight that could mean publicity and investor cash.

Young startups often finance themselves or turn to friends or family for funding, but even great ideas need bigger capital infusions on the quest to “scale” up ranks of users.

The ritual of quickly courting potential backers is often a kind of speed-dating exercise referred to as the “elevator pitch.”

The idea is to pack an idea powerfully into the amount of time an entrepreneur might have if they were in an elevator with a venture capitalist.

“There’s a reason why they call it an elevator speech,” said Barry Broome, head of the economic council in the Sacramento region, where the California state capitol is located.

“I should be able to present the case for my company in less than two minutes.”

The council works with startups on effective pitches.

According to TechCrunch, 648 companies have competed in the annual startup battle during the past decade, and collectively raised nearly $7 billion.

Since winning at Disrupt five years ago, cloud data storage startup DropBox has grown to 500 million users and nearly $1 billion in annual revenue.

“(Battlefield) is really a big deal for us,” said Claire Tomkins, co-founder of Future Family, a startup devoted to an affordable approach to helping infertile couples have children.

– ‘All of nothing’ –

“I was very nervous before going on stage,” said Pi co-founder John MacDonald, whose startup touted the world’s first wireless, contactless charger for smartphones or other mobile gadgets.

Late Wednesday, TechCrunch proclaimed Pi winner of the Battlefield competition this year.

“It really helps with funding,” MacDonald said.

“We’ll use the event as momentum.”

Pi is based in the Silicon Valley. The co-founders said in an interview that they had already raised $3.5 million in a seed funding round led by SoftTech VC managing partner Jean-Francois Clavier.

MacDonald promised that Pi devices would begin shipping next year and be priced “well below $200.”

But, of the thousands of startups vying for glory, few keep their dreams going for more than a few years, or perhaps even months.

“It’s an all-or-nothing environment,” Rik Reppe of PwC said.

“You need to love play and discovery like a child” but also have “a grown up persistence and courage,” he added.