Born and raised in Mbombela, Yoke van Dam has always been an entrepreneur at heart ready to think outside of the box. During her school years at Hoërskool Bergvlam she became famous for selling her homemade pizza slices every Friday during break.
The profit this budding entrepreneur made was immediately reinvested in her venture and it was evident, even from a young age, that she would one day continue to innovate and prosper in her own business.
Twenty years later she is a qualified behavioural change coach and CEO of Y-Connect. Van Dam is still pushing the boundaries to help her community and finding new ways to prosper amid a global pandemic.
“I have connected with many people in the medical and wellness profession from optometrists, to physical therapists and beauticians who all have the same problem since the start of Covid-19. During the hard lockdown and even the softer lockdown they are not able to open their practice as they cannot go online with their practice,” explained Van Dam.
This global pain point inspired her to develop a FREE online workshop called “5 ways to diversify your income” designed specifically for medical and wellness professionals. “I want to empower these specialists with the necessary tools and solutions to reach new potential markets and innovatively harness their expertise amid a fourth Covid-19 wave or uncertain times.”
During this workshop attendees will learn:
- How to activate your strengths and stay resilient during the fourth wave of Covid-19 or any other financial or political uncertainty.
- How to position yourself as an expert or as the thought leader in your market.
- How to get buy-in from your clients even when your practice cannot be open during lockdown.
- How to find new potential clients or markets, either in a virtual environment or diversifying your existing resources.
- How to embrace storytelling and presentation techniques to improve your digital footprint and branding.
To book for this FREE event on Tuesday October 12 at 18:00 and Thursday October 14 at 12:00, click here.
To keep up to date with her latest ventures you can follow Van Dam on Instagram, @yokevandam, or see more of her workshops here.
