C-Class range grabbing SA’s attention
Luxury carmaker Mercedes-Benz introduced the new edition of its highly successful C-Class range to the local market at an event in Johannesburg's inner city, celebrating its strong links to South Africa amid themes of improvement and renewal.
The new C-Class is being built in Mercedes’s East London plant, and its launch comes barely two months after Mercedes-Benz recently announced the investment of R10 billion to significantly expand the C-Class production plant to equip it for the future.
The decision to have the new generation of C-Class (W206) produced in East London reaffirms the plant and Mercedes commitment to South Africa.
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Now in its fifth year of production, the C-Class is the most successful model series from Mercedes-Benz, and the new edition boasts a wealth of enhancements.
The electronics are completely new, with safety and driver assistance systems now at the level of the flagship S-Class series. There are also new petrol and diesel engines.
“South Africans just love the C-Class. This new model is our sportiest and most dynamic C-Class to date, and with its looks, safety and performance, we’re confident it’s going to appeal to a broader audience than ever before,” said Selvin Govender, marketing director of Mercedes-Benz Cars South Africa.
The market launch of the C-Class is being accompanied by an international campaign, “Never Stop Improving” featuring local sprint sensation Akani Simbine and tennis legend Roger Federer – whose mother was born on the East Rand.Highlighting the campaign’s theme, the local launch event was hosted at Johannesburg’s historic Rotunda, which was specially refurbished by Mercedes-Benz for the event.
Mercedes also created a new multifunctional venue under the Rissik Street bridge, turning what used to be an empty space into an area that is now suitable for training, presentations and gatherings.
