Following a recent visit to Hazyview, the tourism minister, Patricia de Lille, said that domestic tourism is a vital engine for job sustainability and economic growth. She urged South Africans to ‘take a Sho’t Left’ and explore their own country.

This Tourism Month, the minister highlighted the theme of ‘Tourism and Sustainable Transformation’ and emphasised the need to create an inclusive and innovative industry that empowers local communities and young people. De Lille stressed that growing the domestic travel market is crucial for building a more resilient tourism sector.

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“I would like to urge citizens to embrace SA’s vast beauty and diverse heritage. Let us travel local and tell our stories with pride,” she said.

This sentiment is echoed by local tourism operators who recognise that the industry cannot thrive on international visitors alone.

Goodman Nkosi of the Shabalala Interpretation of Culture Centre in Hazyview, which specialises in township tourism, wholeheartedly welcomed the minister’s call. He highlighted that his establishment, which employs locals, needs continuous support from within the community to remain sustainable.

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Nkosi pointed out that domestic tourism is an affordable option for many, as people do not have to spend a lot of money visiting attractions on their doorstep. The Lowveld area, for example, offers a wealth of tourism experiences at accessible prices.

By exploring locally, citizens not only support their community, but also gain a deeper understanding of their own heritage, empowering them to tell their stories with pride.

Ultimately, a strong domestic tourism sector provides a stable foundation for the industry, ensuring job security and fostering sustainable economic development for all.