A pickup perfect for adrenalin junkies
Renault unveiled the Duster Oroch show car in a world premiere at the 2014 Sao Paulo Motor Show in Brazil.
Designed by the Renault design centre for Latin America (RDAL) in Sao Paulo, the Duster Oroch show car is a styling exercise for a recreational pickup truck with enough room for five people and the robust stance of a true SUV. Pickups account for nearly 75% of the light commercial vehicle market in South America, representing just over 920,000 units.
Renault has already announced plans to enter the pickup market with at least two models. The show car’s body colour is an exclusive combination of satin-finish white and touches of orange which highlight its sporty personality and the world of kite-surfing, which inspired the vehicle’s design.
The vehicle’s front end features the new brand identity and carries over some of the styling cues explored previously on the D-Cross concept car. The large front and rear bumpers convey an impression of strength and power. “The Renault Duster Oroch show car boasts the energetic, robust stance that appeals to customers.
Laurens van den Acker, senior vice- president, corporate design for the Renault group says, “While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car. “2014 Renault Duster Oroch’s fully-integrated roof rails protect the panoramic glass sunroof which lets an abundance of natural light into the cabin. The rear layout has been specially designed to safely stow several kite-surf boards.
The Renault Duster Oroch includes two rear-mounted cameras to capture special sporting moments. Their angles are set at 80° and 140° for full outdoor coverage. In true “go anywhere” style, the Renault Duster Oroch offers a spacious cabin, high ground clearance, 18-inch wheels (255×60 R18) and broad side protective mouldings.
The dashboard features a multimedia screen which displays in real time the images captured by the two cameras. The seats boast the new “cover carving” technology, which involves inserting an additional layer of foam in the seat to withstand intensive use. The technology also provides a better finish and permits a unique, customised design.
The Renault Duster Oroch’s combination of colour and trim is reminiscent of the world of water sports. Fluorescent orange details brighten up the dark charcoal interior. The dashboard, door inserts and some parts of the seats are made from a material which looks like neoprene wetsuits.
Based on the Renault Duster, which is one of Renault’s best-selling models, the show car explores the world of pickups – a segment Renault are absent from at the moment but which totals around 900,000 vehicles sold each year.
