Total freedom is indeed a beautiful thing
Everyone looks for something different in a new car. However, every once in a while a product comes along that manages to tick all the boxes.
With its ideal blend of practicality, versatility, value for money, reliability, bulletproof residuals, impeccable on- and off-road credentials as well as feature-rich cabin, the Toyota Fortuner is just that sort of vehicle.
The commercial success of Fortuner is conclusive proof of this. Since its debut on the local market in 2006, it consistently racks up an average of 900 sales per month or to put it in perspective, around 50 per cent of all medium* SUVs sold in South Africa are Fortuners.
Kerry Roodt, general manager of marketing communications for Toyota SA Motors, echoes the aforementioned, attributing the Fortuner’s success to the fact that it “resonates extremely well with South Africans”.
“It’s the consummate all-rounder, suitable for use in a number of different conditions, from urban highways and rocky mountain passes to sand dunes and the bushveld. If ever there was an apt tag line then the Fortuner’s got it – ‘Freedom is indeed beautiful’.”
In 4×4 guise, the Fortuner features full-time 4WD with low range and a Torsen Limited Slip Centre Differential (LSD) with lock. 4×2 versions are likewise well equipped to go bundu bashing courtesy of a rear differential lock.
They also share the same heavy-duty yet sophisticated suspension system with their 4×4 brethren comprising a double wishbone, high-mount set-up up front and a four-link, lateral control rod system at the rear.
Another factor underpinning the Fortuner’s popularity is that it’s a proudly South African model. Produced at Toyota’s Prospecton plant in Durban, the Fortuner is built on the IMV (innovative multi-purpose vehicle) line alongside its Hilux sibling by no fewer than 2 483 line workers.
A look at the Fortuner’s timeline reveals that this model has undergone a number of modifications and upgrades to keep it in line with market requirements and customer feedback. As Roodt points out, “the voice of the customer is critically important and this has to a large extent dictated many of the revisions that have been made to this bestseller.”
Toyota Fortuner “Epic”
Once again, Toyota’s evergreen Fortuner SUV has been revised for the 2014/15 model year bringing a host of changes to maintain the family SUV’s dominant position in its market segment.
Stylists have taken the Fortuner for a bit of cosmetic work. Making an even bolder design statement with a thoughtfully curated suite of styling and practical enhancements, the “Epic” treatment is applied to 50 percent (over two months of production) of all the 3.0 D-4D and 4.0 V6 derivatives.
Up front, this unique edition gets a chromed nudge bar with unique “Epic” branding. In profile, the dark grey 17-inch alloy wheels provide further visual differentiation. Adding functionality to the rear, “Epic” models get a tow bar as well as a rear sill protector to make loading bulky objects just that little bit more hassle-free.
