Blimey, the Pommies have done it again!

SW1 Special Edition Evoque is the first in a series of “Inspired by Britain” special editions from Jaguar Land Rover’s award-winning design team. The new models provide additional personalisation opportunities for customers.

To date Evoque has won 161 inter-national awards and recorded more than 340 000 sales worldwide, making it the fastest-selling Land Rover of all time.

“The Evoque is a fresh interpretation of classic Range Rover design cues,” says Land Rover design director and chief creative office, Gerry McGovern. “These special editions are a celebration of our Britishness. Evoque is designed and engineered in Britain and we know that resonates with our global consumers.”

The full-colour SW1 Special Edition Evoque will be available for South African customers to order from early next year.

Range Rover Evoque is now available with an advanced integrated laser head-up display (HUD). The secondary driver information display projects useful information directly onto the vehicle’s windscreen and into the driver’s field of vision. In a world first, the Land Rover system features laser holographic techniques, resulting in superior colour saturation, brightness and contrast compared to rival systems, and all in a small, lightweight package. The innovative laser system is more robust against issues such as “washout” – the effect that the glare from sunlight has on inferior LED-based systems.

HUD allows drivers to maintain a clear view of the road, while simultaneously receiving key driving information such as road speed, gear position, and the cruise control set speed. The system is fully configurable and customisable whereby all functions can be switched on or off, brightness can be increased or decreased and the vertical position of the display can be adjusted from the cluster menu.

“Jaguar Land Rover’s HUD system is an innovative driver information tool, which really pushes the boundaries of advanced laser projection technology. It borrows from military technology – which, until now, has been unheard of in the automotive industry.” says Murray Dietsch, director of Land Rover programmes. “Land Rover is committed to preventing the risk of accidents by reducing driver distraction. By presenting key driver information in this way and eliminating the need for the driver to look away from the road ahead, HUD is an important step on the journey to delivering Land Rover’s vision of the intelligent car of the future.”