Brendan Seery
Deputy Editor
4 minute read
25 Apr 2020
7:00 am

Orchids and Onions: Land Rover’s Discovery Sport ad is spot-on for lockdown

Brendan Seery

Meanwhile, how Dis-chem CEO Ivan Saltzman made a hash of things in an SABC interview should be a lesson to all SA corporates about the value of PR.

All the “normal” ads we see on our screens these days seem slightly unreal – people having fun in bars and restaurants, kids playing in groups outside, millennials partying at a concert… However, one ad which caught my attention did so precisely because it looked like it had been shot in the midst of lockdown. Land Rover’s new commercial for its Discovery Sport model features the car gliding over deserted roads, so it’s bang-up-date contemporary. However, when I looked a bit closer, I saw the car was driving on the right hand side of the road – opposite to the...