4 minute read
28 Mar 2020
6:40 am

Elise Serfontein is passionately following a calling


The founding director of Stop Rhino Poaching plays a prominent part in helping prospective donors or budding conservationists understand how complex, yet rewarding, the work she does is.

Elise Serfontein, founding director of Stop Rhino Poaching, in her 'office'. Picture: Supplied

It is one of life’s great ironies that one of South Africa’s most valuable anti-poaching resources would probably not have existed if not for a particularly devastating poaching incident, which helped set a clear path for a lifelong conservationist. For founding director of Stop Rhino Poaching Elise Serfontein, the idea of starting a website to create awareness and support for the war against rhino poaching came to her after taking a nap on a Sunday afternoon. She always knew she would eventually get into rhino conservation, but until that moment, her path was unclear. “My boss phoned me and said...