Picture: Instagram @djsbulive
Famous DJ, television and radio personality – DJ Sbu, real name Sbusiso Leope, has taken to his YouTube channel to let his fans and followers know that he is not jealous of the new energy drink, Prime, that has taken South Africa by storm, even congratulating the entrepreneurs on their success.
On Monday, the award winning South African social entrepreneur insisted in a lengthy video on his personal YouTube channel that he is not jealous of Prime.
The radio host felt the need to clarify his feelings about the sports drink, created by YouTube sensations Logan Paul and KSI, following Mzansi parents queuing outside Checkers over the long weekend to get their kids the drink.
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Seizing the opportunity, DJ Sbu went on to say that the conversation around Prime inevitably brings his brand, Mofaya, into the conversation.
“I’m just excited that there’s another player in the marketplace and the fact that people are talking about Prime, I look at it with the lenses [sic] that they’re indirectly marketing Mofaya. Go on social media right now, as much as Prime is trending at number one, you’ve got people who are automatically indirectly thinking of Mofaya,” he said explaining the indirect marketing.
Mofaya followed Prime on the social media trends list yesterday, as South Africans roped in DJ Sbu’s energy drink into the conversation when they saw the overwhelming support the US drink garnered.
While DJ Sbu did congratulate Logan Paul and KSI on their new-found success in South Africa, he was quick to remind everyone that Mofaya received its regulation approval from the Food and Drug Administration earlier this year, to sell his drink in the US.
“We were excited and you guys were celebrating Mofaya. I was just humbled with my team, we were thankful. But it doesn’t mean that it’s already there and already selling, we still have to go do the work,” DJ Sbu said.
DJ Sbu also used the video to educate his viewers about the intricacies of trying to get your brand [an African brand] sold in the Western world and how tedious it can be for African brands, who don’t have the global footprint of brands in Europe or North America.
“I want to congratulate them, I’m never intimidated, I love competition. It’s actually not even competition, what am I even saying. Because that’s a sports drink. That’s more of a sports drink like your Powerade and your Energade – they are in that marketplace. They are not an energy drink like a Mofaya, a Dragon, a Reboost, a Play, a Redbull or a Monster. If there’s anybody who inspires me, it is the two South Africans who started Monster,” insisted DJ Sbu.
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However, some Twitter users saw DJ Sbu’s explanatory video as unnecessarily responding to something that has nothing to do with him.
“Someone needs to take away the mic from this guy. Not everything is supposed to be responded to,” said @ameliabhebhe.
Another user @magade_n saw the genius in how DJ Sbu is capitalising on Prime’s popularity.
“This is also a business strategy. As much as some people think he is responding in whatever is being said about him, his focus is on his brand. Kleva loMjita! That’s how business works.”