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A new future of growth unfolds for Riverside
Riverside has never been more ready to begin building its sense of place. In a night of glitz and glamour, one and all came together to raise their glasses and celebrate the unveiling of the Riverside One Brand on May 5 at Emnotweni.
Guests were treated to a delicious meal and serenaded by the talented Havana Band before James Aling, executive director of Spaces, Places and Partnerships, took to the stage to showcase the new corporate identity and future plans for the precinct.
The future plans include the following:
- Branding on the entrances, corners and updating the urban design manuals;
- Branding the key corners and circles: R40/R37 intersection, P166/R37 circle and R40 Government Boulevard intersection (Audi corner);
- Adopting the Historical, Crocodile River and R37 bridges and utilising branding opportunities;
- Promoting the pillars and clusters of offerings in each of the pillars through our focused media campaigns;
- Unlocking the green outdoors pillar through the implementation of the first phase of the Greater Riverside Biodiversity Initiative (GRBI);
- Activating areas such as the botanical garden in partnership with SANBI and others, with community events and activities; and
- Initiating a street art programme.
“We are excited to embark on this journey with our local community to create a unique visitor experience as we endeavour to grow economic value, and further develop Riverside as a destination that excites, because the future isn’t a place we are going to, it’s a place we are going to create at Riverside,” said Aling.
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