The show premiered on e.tv on 29 June.
Actor Sdumo Mtshali as Bobbie on ‘The Four of Us’. Picture: Supplied
Despite receiving lukewarm reactions from some viewers online, The Four of Us has recorded its largest audience since premiering on e.tv on 29 June.
According to the channel, more than three million viewers tuned in to last Thursday’s episode, making episode 14 the most-watched since the daily drama debuted.
The broadcaster attributed the milestone to Bobbi Dhlomo and Ndumi Nhlapho’s romance, saying the storyline has generated more than eight million audience touchpoints across broadcast television and digital platforms.
A clip of Bobbi singing Happy Birthday Beyoncé to Ndumi reached a combined 4.92 million people on Facebook and TikTok and generated 4.39 million video views and 363,100 engagements.
“The response to Bobbi and Ndumi’s journey has exceeded all our expectations,” said executive producer Dithapelo Segodi Mthombeni.
“Audiences have embraced their relationship because it feels genuine, emotional and relatable. Seeing millions of viewers follow their journey on e.tv while millions more engage with the story online demonstrates the enduring power of authentic South African storytelling.”
The Four of Us airs on e.tv every weekday at 8pm.
