Victoria Beckham launches first skincare product

The brand has said it will specialise in cruelty-free, ‘clean beauty' solutions spanning makeup and skincare.

The fashion designer, who launched her cosmetics brand Victoria Beckham Beauty in September of this year, has partnered with Professor Augustinus Bader’s eponymous skincare label on a ‘Cell Rejuvenating Priming Moisturiser’.

“I have been working on this for a long long time and it has been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and gives that fresh, natural glow that I love,” Beckham told her 27 million Instagram followers.

Cell Rejuvenating Priming Moisturiser. Picture: Victoria Beckham Beauty

The moisturiser, which launches Tuesday, features Bader’s proprietary TFC8 technology, Vogue reports, which helps the skin to repair itself.

The long-anticipated Victoria Beckham Beauty brand, which the former Spice Girl co-founded with Sarah Creal, has said it will specialise in cruelty-free, ‘clean beauty’ solutions spanning makeup and skincare.

It rolled out with an eye makeup offering comprising a range of eyeliners, eyeshadows and palettes, before adding a collection of lip liners and a lip tint to its offerings last month.

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