Lerato Maimela
Digital Journalist
2 minute read
8 Apr 2022
3:17 pm

Black Coffee and other Grammy winners gifted goody bags worth R700K

Lerato Maimela

A-listers present at the award show walk away with a gift bag filled with luxury goods which is said to amount to the value of R700,000.

Black Coffee, first African DJ to win a Grammy. Picture: Instagram

The 64th annual Grammy Awards took place last weekend where artists such as Black Coffee, Doja Cat, Bruno Mars, Kanye West, Tyler, The Creator, and Kendrick Lamar amongst others won awards for their talented musical works.

South Africa’s Black Coffee walked away with a Grammy for the Best Dance/Electronic Album for his seventh studio album, Subconsciously, making history by becoming the first African DJ to be awarded a Grammy Award.

“I remain in awe of God’s grace and mercy; because I did not prepare a speech for the ceremony, with this post I would like to extend my gratitude.

“I thank God for the gift of music, for blessing me with a beautiful healthy family, a wonderful group of friends and fans from all corners of the world,” said Black Coffee in the caption of his recent Instagram post.

ALSO READ: SA bullies Doja Cat’s father into deleting congratulatory post

According to KTLA, not only do the winners at the Grammy Awards walk away with goodies, but each and every A-lister present at the award show walks away with a gift bag filled with luxury goods which is said to amount to the value of R700,000.

The luxurious goodie bags are put together by Distinctive Assets, a niche marketing company offering celebrity placement and branding opportunities within the entertainment industry.

This years Grammy Award winners we spoilt for choice when they were surprised with a gift lounge during the tree days of Grammy rehearsals where they could scope the room filled with luxurious goodies, and take the freebies which they most liked.

Distinctive Assets is also the company responsible for the famous six-figure swag bags which are given to all of the Oscars Awards nominees.

According to KTLA, this years gift bags to all nominees included:

  • Voucher for liposuction
  • popcorn
  • Skin care products
  • 10,000 worth of Botox, fillers and chemical peels
  • CDB sleep aids
  • An electric toothbrush
  • Unisex trucker hat
  • Bottle of Cabernet Sauvignon wine
  • Three bottle of grey goose vodka
  • Three-course tasting meal for two at Kokomo restaurant in New York
  • Perfume
  • A kit for homemade whipped coffee
  • A book on Dr. Anthony Fauci